Trade-Mark: An Underrated Asset

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Trade-Mark: An Underrated Asset

Looking for a definition of trade-mark and the importance it takes on for businesses, a trade-mark can be defined as a business asset being used to characterize a product, a service or the business itself. Thus, a trade-mark can be used to identify a product regardless of its manufacturer or distributor.
In this era of market globalization and communications predominance, a trade-mark becomes an asset of considerable value for a business and serves inestimable promotional purposes. In fact, it constitutes an ...

Trade Secrets in Canadian Intellectual Property Law

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Trade Secrets in Canadian Intellectual Property Law

As intellectual property acquires an ever increasing value in the modern knowledge- and information-based economy, an entrepreneur needs to recognize the intellectual property assets possessed by his business. If, unaware of their existence, the entrepreneur should fail to protect adequately his business’ intellectual property assets, he overlooks an important element that can add greatly to the value of his business.
When speaking of intellectual property, one generally refers to trade-marks, patents, copyrights, or industrial designs. These concepts are framed by laws ...

Protecting your business’ goodwill: Google Adwords

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Protecting your business’ goodwill: Google Adwords

Are you aware of the possibility for a third party to steal whole or part of your clientele on the Internet? Indeed, a website owner may divert a third party’s goodwill to his website through the intervention of Google Adwords. How does Google Adwords work? This Internet tool allows the user to buy a keyword that will be incorporated in his website’s description, thereby permitting the Internet user to find this website readily through a search done on the Google search ...

Patents, Copyrights & Industrial Designs – Essential Distinguishing?

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Patents, Copyrights & Industrial Designs – Essential Distinguishing?

The terms patent, copyright, and industrial design are known to many, but few can actually distinguish the concepts they represent. However, each of these terms designates a different form of intellectual property.
The rights over intellectual property owned by a business are a noticeable increase to its capital, as long as they are duly protected. Without doubt, the savvy businessman knows the value of his business’ concrete assets (capital-stock, rolling stock, inventory, real estate, etc.). Still, many are not aware of ...

Internet File-Sharing of Copyright-Protected Works: A Canadian Perspective

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Internet File-Sharing of Copyright-Protected Works: A Canadian Perspective

In Canada as in the rest of the world, downloading copyright-protected works via Internet is a common, although controversial, practice. Peer-to-Peer (“P2P”) file-sharing is the most commonly used mean of downloading. The working principle of P2P file-sharing is as follows: individual users connect to each others directly (without passing through a central server, as it was the case with the Napster site) using a certain software program; a user can download the files offered by others (usually music, but also movies, ...

Intellectual property law trademarks in the european union

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Intellectual property law trademarks in the european union

Mr. Alain P. Lecours lawyer regularly distributes a free legal letter entitled “The Legal Insider” to his clients and business partners. The Legal Insider is a compilation of texts with various legal topics of interest for the business community, keeping in mind to make the contents of our newsletters easily accessible, comprehensive and relevant for our clients and contacts, adopting a strong strategic and practical approach to the problems that we encounter. Therefore, the legal letter’s content is less oriented toward ...

Business’ Name, Trade-Mark, and Domain Name: An Essential Symbiosis

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Business’ Name, Trade-Mark, and Domain Name: An Essential Symbiosis

Image, or corporate identity, is one of the main assets that a business owns and must be protected. That image may be related to the business itself, or yet to the products and services it offers.
Any business (whether a corporation, a public corporation, a foundation, partnership, etc.) possesses a unique identity (its image), and uses a trade-mark (registered or not) in marketing its products and services. Indeed, a client usually links a given product or service to the name of ...